Yahoo Paid Inclusion is Dead

  admin        November 28, 2012

Yahoo Paid Inclusion is Dead

Yahoo! Paid Inclusion was born March 2004 in the Silicon Valley region of California and goes to the digital marketing ether on Dec. 31, 2009.

YPI as it was sometimes referred to by search engine marketers spent the past five years helping small, medium-sized and large businesses around the world. Although its life was cut short, it was an exceptional young marketer. Continue reading →

Social Networking Politics

  admin        November 28, 2012

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they can’t take away our friends. In fact, our friends may be all we have left someday. There’s no doubt that the crisis we face today financially and otherwise will test our mettle as small business owners and brands.

So in tough times what can we do? Well, if you’re like me you turn to quoting Lennon/McCartney and say, “We’ll get by with a little help from our friends.” Once again, the Beatles solve all the world’s problems.Of course, you see where I’m going here,right? Social media will save us, if we use it wisely. Think about it. Social media at its core is simply friends and associates, using media tools to connect with each other in different ways – online. Continue reading →

Is Google Killing SEO?

  admin        November 28, 2012

Google changed SEO today with the announcement of Google Instant. In one stroke, Google increased their number of search queries by a factor of 20, made obsolete current ways of optimizing for SEO and changed how AdWords calculates clicks.

In essence Google Instant tries to predict what a user wants to find before they complete their search query. It is now the default option on the Google home page. At first sight it looks a bit like the old auto-complete suggestions feature, but it actually presents new search results in realtime as the query is typed. In the words of one Google executive, “this isn’t ‘search as you type’, it’s ‘search before you type.’” Continue reading →